By AcreageWay on June 10, 2021

Why is it important for women to invest and not just save?

The short answer would be “to have more money and all the benefits that financial independence can bring to them,” but this discussion deserves more attention as it has historical roots. For one thing, women may be less inclined to invest in something that is not part of their daily lives. Perhaps, for this reason, only 26% of women invest in the stock market in North America, even though 69% believe they are in charge of their financial well-being. 1


Throughout most of history, women were regarded as the property of the family or community.2 Properties are associated with expenses, which may explain why most financial education for women has focused on reducing costs, rather than increasing assets and allocating resources. Just a couple of examples from a quick online search: don't buy extra food, cook what you have in the house, add two drops of saline solution into your mascara before using it. 3


In our current era, society finally sees women as individuals, enjoying economic and legal rights independently of their family and community. The women’s liberation movement has focused on setting women's bodies free as a way to enhance their autonomy.


Even so, the “property mindset” remains in the back of women’s minds. Thoughts such as "I shouldn't enjoy this latte and instead save the money (cost idea)" are very common. The financial archetype built throughout history relegates women to the role of the economizer. They can save to prepare for an emergency but not invest. Getting comfortable with the financial language and discussing investment portfolios with friends and colleagues can help women step into new financial roles.

Women need to reinvent their self-image so they see themselves not only as budgeters but as wealth accumulators. It is only through financial independence that women can achieve full liberation.


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2 - Harari, Yuval Noah. Sapiens, A Brief History of Humankind, p. 403

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Published by AcreageWay June 10, 2021